ART DIRECTION, PRINT DESIGN, EXPERIENTIAL
One of my favourite projects to date, to create a viral campaign to highlight how important bees are through use of an experiential pop up shop.
My role within this brief was to help design the look and feel of the flower shop by creating assets for use inside and outside the shop.
The shop design had to closely match the brand guidelines as well as be subtle enough that it wouldn't look out of place on Kensington High Street but also loud enough that it would attract members of the public to take part in the stunt.
The online response to the content has been incredible and hopefully the impact of the campaign will be even better.