McDonald’s are a global, fast food power house with a huge network of restaurants throughout the UK and the world. The brief was to provide reactive, relevant and engaging content for their UK social media channels to reinforce the brand truths that make McDonald’s so successful.  

My role within the project enabled me to scamp and pitch top line ideas, develop existing formats, create new formats and design, illustrate and animate on a multitude of different social posts and formats from Facebook to Twitter to Snapchat.