Bearface

The brief from Bearface was to take their brand world and create an experiential and shopper system that avoided some of the tropes that exist in the whisky and bourbon market. The design was created to flex across multiple sizes of experience right through to shopper touch points such as FSDUs and sample stands.

For this project I had an alternative art direction on the table, ultimately that went forward was felt to align closer to the brand mission and their tone of voice. Here’s some of the concepts development of the unused route.